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Why Should Microsoft Apologize For Kinect?

Needless to say since the months into a new year, and reflection has set in. It’s safe to say that Microsoft’s gamble on Kinect has paid off. The line was drawn in the sand that they would go after the casual game market. A place where Nintendo has been able to eat off the fat of the land with the Wii. Sony has done the same with literally copying the Wiimote, but with NGP their new handheld (I refuse to call it the Vita sorry) motion gaming has legs now.  What exactly does Kinect want from the casual gamer? Does the question matter after 8 million Kinects sold? Yes it does. Especially when you look at the aforementioned Wii, and Nintendo preparing to take it to the next level with the Wii U. Is Microsoft missing the movie for a  photographs detail?

Let’s face it there is no Kinect if there is no Wii. That’s first , and foremost. Secondly is the casual game market that robust? Yes, and no. Yes because casual gamer’s play at a fast clip. No because they don’t care about brand loyalty, they are migrant by culture. They are on to the next thing. This is where Microsoft needs to pay attention with the Kinect. Forget an apology. There’s no need to do that with the right success, and work ethic that’s been put in. Except, when you look at where Nintendo is going next. A gamer should, and industry must scrutinize Microsoft, because you are not evolving Kinect. It’s a short sited idea to believe casual gamers can’t become hardcore gamer’s. Two terms I despise. Why can’t these two classes of gamer’s coexist on one platform is beyond my pay grade to understand. I don’t see any reason why a more robust action game can’t have Kinect abilities that push action gaming. Are you saying with what God Of War does for the Playstation brand mean nothing? There is no reason for me to play “Fruit Ninja Kinect” then play a “hardcore” game when I own the system that they both exist on? I don’t get it, and the explanation gamer’s are getting?…That dog don’t hunt.

Gamer’s want Microsoft not to say sorry, but rather wake up with a stiff kick in the rear to know they are missing a great opportunity. There is no logical reason why when you have the best overall gaming console this generation. A growing brand in Xbox 360, dedicated gamer’s who may not care for Kinect get why it exist. All on their platform. There’s no reason in the world that every Kinect game need be kindergarten level interaction. Where every mechanic is “Simon Says” when you play. It’s boring, and does nothing for the audience you have. It’s like they looked at their demographic, and went…pffft f them. Microsoft has the best of all worlds. By pushing Kinect only to a casual base, they are stunting their growth with a dedicated user base. What are the top Xbox Live games? See to many gamer’s they are squandering their chance. Let’s put it this way. No two generations in gaming are alike. Microsoft lost the first Xbox generation, spending alot just to be at the table. They are winning with this current one. Why not keeping doing better? Look at the trials, and tribulations that Nintendo has gone through the past 3. Who would have thought that Sony’s Playstation 3 be 3rd when they had two dominate generations? Microsoft is playing with fire They don’t have the history nor love that the other contenders have. Even now that the system is doing well gamer’s don’t really trust Microsoft. They are waiting for them to drop the ball. Especially with the way the overall company is looked at by the larger audience. The Xbox brand is the best apology you can make, not only for gaming, but the idea that Microsoft as company is about growth. Push Kinect on all fronts, and it’ll take Microsoft into next generation with a bang. Gamer’s will know you have their back. They will think it second nature to have a Microsoft console in their home. The more shaky questions you give them. The more you make room for your competitors to come, and take your spot. You think Nintendo is playing with that Wii U? If so, it’s good to know you have those billions in a war chest to play with Microsoft. Sony obviously didn’t teach you a lesson well enough with their hiccups. They have a brand that gamer’s love. If you can’t see that, then you have missed every outcry from most vocal fanboy’s of any generation. Microsoft don’t apologize, just realize you have the world at your feet.

Jun 28 2011
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